SIX CITIES SHARE $445,000 IN GRANTS TO SUPPORT CHILDHOOD OBESITY PREVENTION PROGRAM

January 18, 2017

Partnership Invests in Promising Programs to Encourage Kids’ Healthy Weight & Lifestyle

Alliance for a Healthier Generation and American Beverage Association Issue First Progress Report on Reducing Beverage Calories

November 22, 2016

The Alliance for a Healthier Generation and America’s beverage companies today issued the first annual independent evaluation of the Balance Calories Initiative, a landmark effort to decrease beverage calories in the American diet. The Balance Calories Report on 2015 Progress lays out the ambitious work that beverage companies have undertaken to build a foundation of strategies in the marketplace that drive changes in consumer purchases and consumption.

AMERICAN BEVERAGE ASSOCIATION CELEBRATES AMERICA RECYCLES DAY

November 15, 2016

Beverage industry announces milestones in its commitment to eliminate waste to landfill from facilities

AMERICAN BEVERAGE ASSOCIATION ANNOUNCES ELECTION OF NEW OFFICERS AND MEMBERS TO BOARD OF DIRECTORS

October 31, 2016

The American Beverage Association (ABA) today announced the election of Jeff Honickman, CEO of Pepsi-Cola & National Brand Beverages, Ltd, as Chair of its Board of Directors, as well as other officers and members to the Board. 

ABA Statement on Boston University Report on Engagement with Health Organizations

October 18, 2016

America’s beverage companies are engaged in public health issues because we, too, want a strong, healthy America. We have a long tradition of supporting community organizations across the country. As this report points out, some of these organizations focus on strengthening public health, which we are proud to support. 

Alliance for a Healthier Generation and America’s Beverage Companies Start Work in Montgomery and Lowndes Counties as Part of Community Initiative to Help Reduce Beverage Calories Consumed

October 17, 2016

The Alliance for a Healthier Generation and America’s beverage companies announced today that work will begin in Montgomery and Lowndes Counties on the Balance Calories Community Initiative, a focused effort to help people reduce the calories and sugar they get from beverages. By working to change behavior within these communities, the initiative aims to help reduce beverage calories consumed per person nationally by 20 percent by 2025 – the single-largest voluntary effort by an industry to combat obesity.

Alliance for a Healthier Generation and America’s Beverage Companies Start Work In The Mississippi Delta As Part Of Community Initiative To Help Reduce Beverage Calories Consumed

October 10, 2016

The Alliance for a Healthier Generation and America’s beverage companies announced today that work will begin in Coahoma, Panola, Quitman and Tunica Counties on the Balance Calories Community Initiative, a focused effort to help people reduce the calories and sugar they get from beverages. By working to change behavior within these communities, the initiative aims to help reduce beverage calories consumed per person nationally by 20 percent by 2025 – the single-largest voluntary effort by an industry to combat obesity.

ABA Responds to Philadelphia Soda Tax Passage

June 16, 2016

The tax passed today is a regressive tax that unfairly singles out beverages – including low- and no-calorie choices.  But most importantly, it is against the law.  So we will side with the majority of the people of Philadelphia who oppose this tax and take legal action to stop it.

BEVERAGE COMPANIES RESPOND TO FDA ANNOUNCEMENT ON NUTRITION FACTS PANEL

May 20, 2016

In response to today’s release of the FDA rule change on the Nutrition Facts Panel, the American Beverage Association issued the following statement:

Alliance for a Healthier Generation and America’s Beverage Companies Announce Focused Efforts in Alabama and Mississippi to Reduce Beverage Calories Consumed

April 1, 2016

American Beverage Association, The Coca-Cola Company, Dr Pepper Snapple Group and PepsiCo Working Together to Reduce Beverage Calories Consumed in the American diet.