With most of the country still experiencing cold temperatures, you may find yourself dreaming of warmer weather. But you might not realize that it’s just as important to stay hydrated during a day in the snow as it is during a day at the beach. Lucky for you, our member companies make a wide range of beverage options, giving consumers choices when they are deciding what to drink.  This includes beverages in smaller portions and beverages with fewer calories. As you find yourself reaching for a beverage, you may notice new drinks popping up in the beverage aisle with a range of calorie options, including an ever-increasing selection of low- and no-calorie beverage choices, as well as mid-calorie beverages.  This innovation is driving a reduction in calories available from beverages in the marketplace.  In fact, average calories per serving from beverages have declined 23 percent since 1998.  So, take a look at the calorie labels next time you are in the grocery store – they’re on the front of every bottle, can and pack we make – and let us know what you think!

For more information, check out DeliveringChoices.org.