Have you checked out the beverage aisle in your grocery store lately?  There are more choices than ever before –with clear calorie information right on the front of the packaging.  Today beverage manufacturers offer a reduced-calorie option for virtually every product they make.  And with our new Balance Calories Initiative, America’s leading beverage companies are leveraging their strengths in marketing, innovation and distribution to promote even more smaller-portion sizes, water, and no- and lower-calorie beverage options.

We’re committed to providing consumers with more choices, smaller portions and fewer calories, and our Balance Calories Initiative takes that to an ambitious new level.  Check out DeliveringChoices.org for more information on our industry and its myriad refreshing beverages!