If you're like some of us here at Sip & Savor, you may still be recovering from watching a great Super Bowl XLV!  Out in Green Bay, Wisconsinites are celebrating, while back in Pittsburgh, residents may be feeling the pain of the loss.  Whatever your perspective, the two teams put forth a valiant effort – and no matter what, the two teams made it further than any other in this NFL season.

Like our industry's refreshing beverages, football often brings people together.  Whether you watched at home with your family or out somewhere with friends, the important thing is that you watched and were part of American history in the making.  In fact, a record number of viewers watched last night’s game.  And as you reflect on the passes and touchdowns of the evening, or perhaps the half time performance of the Blackeyed Peas or of Christina Aguilera singing the National Anthem, take a moment to remember the wonderful Super Bowl commercials.  We’ll admit we’re a bit biased as to our favorites since some of this year’s advertisers are our member companies, but all in all, there were some great spots and we hope you enjoyed them all.