We're less than a week away from InterBev 2010, the beverage industry's premier trade show.

We at Sip & Savor will be exploring the trade show floor, attending education sessions and checking out the brand-new live  events - gathering the latest on trends, challenges and innovations in our industry.  We're looking forward to sharing the experience with you in our blogs and tweets next week from Orlando.  We're especially excited for the Industry Town Hall next Thursday, which will feature top executives from The Coca-Cola Company, Dr Pepper Snapple Group and PepsiCo.

And we're also excited that InterBev 2010 is once again co-sponsored by the American Beverage Association and the International Bottled Water Association.

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