INTERBEV ACQUIRED BY NÜRNBERGMESSE NORTH AMERICA

ATLANTA, GA. - The American Beverage Association (ABA) today announced the transfer of InterBev, the non-alcoholic beverage industry's premier trade show and conference, to NürnbergMesse North America (NMNA). ABA will remain associated with InterBev through ongoing sponsorship and participation in future shows. NMNA is a U.S. subsidiary of Germany-based NürnbergMesse GmbH, one of the 20 largest trade show companies in the world with a portfolio covering 120 national and international exhibitions and congresses, including Brau Beviale, which is this year's most important capital goods exhibition for the beverage industry worldwide.

"This addition of InterBev to our continuously expanding trade show portfolio will provide plenty of synergies within our existing international trade show portfolio," said Dirk Ebener, NMNA CEO and managing director. "The partnership with the American Beverage Association, and opportunity to work with other industry associations, will allow InterBev to grow and provide an excellent domestic and international industry show. We encourage the members of ABA and the entire industry to continue their support in making the 2012 edition an outstanding industry meeting point."

"We are extremely pleased with the acquisition by NMNA and believe the company will take InterBev to realizing its full potential as a truly all-beverage, global trade show and exhibition," Susan K. Neely, ABA president and CEO, said.

NMNA has great opportunity to grow the show in a number of ways - better engaging the packaging and logistics components of the industry, including the alcoholic beverage segment, expanding internationally and adding synergies to the organic and health beverage market.

InterBev, a more than 35,000 net square foot show with nearly 300 exhibiting companies, is held biennially in even years. Details on the next show, InterBev 2012, will be announced in October.

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About the NürnbergMesse Group
NürnbergMesse is one of the 20 largest exhibition companies in the world and among the Top Ten in Europe. The portfolio covers some 120 national and international exhibitions and congresses and approximately 35 sponsored pavilions at the Nuremberg location and worldwide. Every year, around 30,000 exhibitors (international share: 36 %), 975,000 trade visitors (international share: 21 %) and 405,000 consumers participate in the own, partner and guest events of the NürnbergMesse Group, which is present with subsidiaries in China, North America, Brazil and Italy. The group also has a network of about 44 representatives operating in 91 countries.

About the American Beverage Association
The American Beverage Association is the trade association representing the broad spectrum of companies that manufacture and distribute non-alcoholic beverages in the United States. For more information on ABA, please visit the association's Web site at www.ameribev.org.

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