Last week, America’s leading beverage companies announced Every Bottle Back, an industry-wide initiative which aims to create a more circular economy for plastic beverage bottles. The Every Bottle Back initiative will:

1. Launch a public awareness campaign to help consumers understand the value of 100% recyclable bottles through community outreach and partner engagement and reinforce the importance of getting these bottles back, so they can be remade into new bottles.
2. Work together to leverage our packaging to remind consumers that our bottles are 100% recyclable and can be remade into new bottles. Beverage companies will begin introducing voluntary messaging on packages beginning in late 2020.
3. Measure industry progress in reducing the use of new plastic in the United States through a collaboration with ReSource: Plastic, WWF’s corporate activation hub to help companies turn their ambitious plastic waste commitments into meaningful and measurable progress by rethinking the way plastic material is produced, used and recycled.
4. Improve the quality and availability of recycled plastic in key regions of the country by directing the equivalent of $400 million to The Recycling Partnership and Closed Loop Partners through a new $100 million industry fund that will be matched three-to-one by other grants and investors. The investments will be used to improve sorting, processing and collection in areas with the biggest infrastructure gaps to help increase the amount of recycled plastic available to be remade into beverage bottles.

Click here to read the Associated Press story on this exciting initiative.  And, learn more about how the Every Bottle Back initiative will improve the way plastic bottles are collected, recycled and remade by visiting www.EveryBottleBack.org.