America’s leading beverage companies recently launched a national consumer awareness and engagement program called Mixify™ to help teens and their parents balance their calories.  This is a first-of-its-kind initiative that leverages the companies’ collective marketing expertise and unique ability to connect with consumers to give teens tips, tools and information to help them find balance in what they eat, drink and do.  We heard from moms who said they welcome our support in their ongoing effort to achieve balance for their families, and we designed Mixify™ with them in mind.

For more information on this and other industry initiatives, visit DeliveringChoices.org.