Every once in a while, we at Sip & Savor stumble on something so great we've just got to share it with our readers.  Today that "something" comes in the form of an inspirational YouTube video created by the people at "Thought Bubble" and New York Times author Amy Krouse Rosenthal.  The topic of the video is kindness, and while it may seem a stretch for a beverage blog, the message really applies to all of us.

We at the American Beverage Association represent great companies.  They make refreshing and tasty products for a thirsty public.  Our members provide drinks that refresh young athletes on local playing fields; they offer options that hydrate the pros that bring inspiration and joy to so many of us; our companies sponsor events that bring the whole world together, and provide good-paying jobs to millions of people around the world.  Through it all, they’re working to reduce their overall environmental footprint and encourage greener lifestyles.

We hope that our industry is remembered for the smile that its products bring to your face as you enjoy for your favorite beverages.  And we hope that when you’re done you remember to recycle the containers that they came in.  That way, long into the future, we can all enjoy the wonders this world has to offer.  Happy Friday, America, from your friends at Sip & Savor.