Fall is in the air and that means football season. Football and the beverage industry share deep roots – both have been enjoyed by Americans for over 125 years, often together.

Tailgating and watch parties are half the fun of rooting for your college alma mater or cheering on your NFL team. As you get ready to fire up the grill and invite over your friends and family, remember that you can balance what you eat and drink on game day and the beverage industry has made it easy to do.

We provide you with easy-to-find information so you can make informed decisions without missing a play. Our Clear on Calories Initiative displays calorie counts on the front of every can, bottle and pack we produce. We have also made sure that you know what you are getting when you buy a beverage on the go. The Calories Count™ Beverage Vending Program  gives consumers clear calorie information on the front of vending machines.

Want to enjoy an extra scoop of your favorite dip? Not to worry. The beverage industry offers a variety of product options – such as low- and no-calorie beverages and smaller portion sizes – so that you can maintain balance.

So no matter what team you root for you can enjoy a beverage that fits your lifestyle.

To learn more about what the beverage industry is doing to help football fans achieve balance, visit DeliveringChoices.org.