Our industry is all about empowering consumers by providing them with options and information. With our Calories Count™ Beverage Vending Program, we are providing clear calorie information on vending machines, encouraging lower-calorie beverage choices and reminding consumers that “calories count” in all the choices they make.
This program – launched in municipal buildings in the cities of Chicago and San Antonio in 2012 and then in municipal buildings in Washington, D.C. last year –can be seen on beverage vending machines across the country and continues to be available to customers nationwide. It’s just another way that we are helping to educate consumers about our member companies’ many refreshing beverages and empowering them to make the choice that’s best for them and their families.