Through bold initiatives such as our Clear on Calories program, we have led the way in ensuring that consumers have important calorie information right at their fingertips, giving them the ability to choose what is right for them. By clearly displaying the amount of calories on the front of every bottle, can and pack, we’re providing information in an easy-to-read and understandable way.
Our Calories Count™ Beverage Vending Program has a similar effect in the way that it presents calorie information. Vending machines now show each container’s total calories on the selection button, and have stickers on the front that remind consumers that “calories count” in all the choices they make.
These initiatives help create awareness and are yet another way that our industry is educating consumers about our refreshing beverage options. Instead of deciding for our consumers what they can or can’t drink, we take pride in providing them with a wide range of beverages and empowering them to make the choice that’s best for both them and their families.