You may have seen a segment this morning on NBC’s “Today” that questioned the safety of juice based on a Consumer Reports investigation released today.  Before you become unnecessarily concerned, we thought we’d share some facts.  Most importantly, juice is safe – for you and your children.  Even the U.S. Food and Drug Administration (FDA) supports this position. In fact, this latest report once again uses federal drinking water standards in its analysis of juice – in no way comparing apples to apples and only creating confusion.

If you want to get the more information on apple juice, we recommend you visit the “Fruit Juice Facts” website of the Juice Products Association where you’ll find everything from how FDA tests the safety of juices to an informative Q&A on apple juice safety.